5 Marketing Tools for the New Entrepreneur or Side Hustler on a Budget

Having a budget is a very important part of any business strategy and marketing plan. Without it you may not have a clear understanding of how to carry out your marketing initiatives such as online advertising, branding and more. The good news is you don’t need a big budget to do this. You can reach your audience and shine like your competitors for a minimum cost. If you are a self-starter, new to entrepreneurship or a side hustler, the marketing tools below will give your brand the boost it needs to thrive online — from social media management, data reporting, content marketing and more. Check them out below!


MailChimp is an email marketing and automation service that will help you grow your business by creating, automating and optimizing email campaigns. Sending newsletters and updates via email is a great way to keep your audience informed, increase business sales or announce other important topics related to your industry. You can get started using MailChimp for free or for $15 per month.


In many marketing departments you will find a social media manager monitoring the company’s online presence and creating engaging content for their target audience. Social media management is one of the most important aspects of marketing. As a self-starter and new entrepreneur, you may not have the time to invest in real time social media posting or pay someone else to do it. This is where Buffer comes in. After you have created your social media strategy, you can use this tool as a centralized location to connect your social media channels and schedule your content. You can add three accounts and schedule ten posts per account in Buffer for free. To receive more perks, you can upgrade your package for $15 per month.

Google Analytics

Google Analytics is a free web analytics service that allows you to measure and collect website traffic/data to analyze your web visitors and trends. Understanding your web analytics is beneficial because it helps you analyze your bounce rate (users navigating from your site quickly), sources of traffic (paid, direct, organic), identify relevant keywords (terms/phrases that lead people to your site) and more. Studying data can be overwhelming, but using this tool can help you improve your online presence and understand existing and new markets.


Canva is a great resource for creating design elements needed for your visual and content marketing materials. In the canva environment, there are a plethora of design templates such as social media headers, infographics and more that you can use for free. Canva helps you save time because it doesn’t require the laborious of graphic design software — the drop and drag feature makes creating and editing seamless. The basic functionalities of the tool are free, but for more custom content and visuals, you can upgrade your account for a small fee.

Survey Monkey

Survey Monkey is an online survey software that is used to solicit customer or employee feedback. As you build your customer base, asking for feedback regarding a particular service (or a general inquiry) is beneficial for the growth of your business. You can customize and brand your survey prior to sending out a mass email to your distribution list. One of the best ways to be aware of your business is to receive feedback from people who matter the most — your customers.

Now that you are familiar with these budget friendly marketing tools, how do you plan on using them for your business?

Written by Nicole Solomon

Nicole Solomon, who writes under the pseudonym Excellence, is a poet, storyteller and wellness advocate. She uses poetry, prose and affirmations as a way to nurture self-care, healing and spiritual development. Stay connected with Nicole by following her on Instagram @writtenbyexcellence.